There’s a simple secret to selling effective pain relief products: You need to talk about them! Your patients have come to your practice for relief. Your expert advice and care is how you get them there. Recommending effective, natural products can form part of this process and ease or speed their journey.
So how can you do this effectively?
You must offer proven products that get results and which you believe in. Natural products in the healthcare industry can be incredibly helpful and are, often times, as effective as pharmaceutical options, with a significantly lower risk profile.
As a health professional, you can offer high-quality products that are free from non-steroidal anti-inflammatory drugs (NSAIDS), narcotics, salicylates, and harmful additives with the goal of offering safe, effective, and powerful relief. You can deliver comfort and aid repair while potentially saving your patients from additional pain, addiction and even death. Explaining this to your patients is key.
When it comes to products containing cannabidiol (CBD), your patients may ask a lot of questions, ranging from ‘Will it get me high?’ to ‘How do I use the product?’ Here’s what you can tell them…
Are they natural?
CBD CLINIC™ products include mostly natural active and inactive ingredients to maximize their therapeutic effects. Unlike other companies, we do not use artificial dyes, parabens, phthalates, synthetic fragrances, steroids, or harsh chemicals. This goes against our ethos.
To add to this equation, our CBD is third-party tested to ensure potency and purity, including toxicity tests and testing to ensure that the claims on the label match each and every batch.
How are the active ingredients delivered?
We offer creams, ointments, sticks and massage oils, each designed for specific uses.
Creams: Our creams are water-based. Distilled water is blended with natural oils to ensure a fast-absorbing formulation. The speed is second to none, yet with a shorter active period.
Ointments: Our ointments contain all-natural oils and organic waxes, specifically chosen to penetrate deeply into muscles and joints. Their pain-relieving effects generally last longer than our creams, since water evaporates. The scent also evaporates sooner in creams.
Sticks: Also oil-based, but with a higher quantity of wax. CBD CLINIC sticks are ideal for those hard to reach places.
Massage oils: Our pain-relieving massage oils are perfect for use in the clinic and as an at-home option. Great for covering large surface areas, they enable a therapist to easily slide their hands and fingers across a patient’s body. CBD CLINIC massage oils incorporate many of the same ingredients, without the wax or water base.
How do I apply them?
This, of course, depends on the product. Let’s take a look…
In general, a cream or an ointment is chosen for small regions of the body. Use approximately 1-1.5 grams per application.
You can tell your patients that this is equivalent to an amount between the size of a dime up to a half-dollar bill. Simply remove the cream or ointment from the applicator and massage gently into the skin for 30 seconds.
We recommend using our products 3 to 4 times per day until the pain subsides.
Dry/wet skin: It is best to apply the product on dry skin. It can be used before, during, or after a workout. Reapply after swimming.
Avoid: Many of our products contain wonderful pain-relieving ingredients like camphor and menthol. These well-loved cooling compounds can sting when they reach the wrong places.
So it’s important to avoid the face (except for level 1 and 2 creams, which can be used in small amounts around the jaw and temples), inner thighs, groin, exposed mucous membranes such as eyes, nose, and throat, broken skin or areas that contain a rash.
Clearly knowing the answers to your clients’ or patients’ common questions, like those above, will help you to share these incredible products with your patients. It’s also important to clarify just how safe our products are.
Are our products safe to use with other medications?
Our products are 98-100% naturally-derived for the purpose of providing safe and effective pain relief. Our active ingredients (menthol, camphor, and lidocaine) are all used in conformance with the Food and Drug Administration (FDA) monograph for OTC topical analgesics.
You can tell your patients, “This means that the active ingredients that CBD CLINIC have been generally recognized as safe and effective (GRASE) for use on the skin without a prescription.”
Most of our products are NOT transdermal with the exception of Level 1 Massage Cream, which has lidocaine. Although it is generally recognized as safe (GRAS), Level 1 is meant for small areas of the body for short periods of time. But unlike the other levels, clinicians such as dentists have reported that they used level 1 on more sensitive areas of the body like the jaw.
That said, researchers in the Aesthetic Surgery Journal reported “Topical lidocaine preparations are increasingly being employed to provide a patient-friendly form of noninvasive analgesia for a multitude of procedures. Some preparations are available over the counter for unsupervised patient application. Our study has demonstrated significant interindividual variability for a given dose, especially when occlusion is applied.” They advise clinicians to proceed with caution when using lidocaine on the face, even though it is particularly popular in minor procedures.
Since most of our products are not transdermal, there is no known potentiation for levels 2-5 of our ointments/creams and all of our massage oil lines.
You can explain to your clients in layperson terms:
Levels 2-5 does not enter the bloodstream, therefore they are unlikely to cause any adverse reactions with their medications. However, if your clients have unique concerns, they should consult their primary care physician or specialist.
Some patients may be sensitive to strong amounts of camphor and menthol so we advise you to begin with a lower level product first and work up the 5-level system for incremental levels of pain management. This is one of the reasons why we offer a structured system.
How clinicians use CBD CLINIC products
We learned that using CBD CLINIC products within your treatment protocols makes it simple to talk to your patients and for them to verify that our products work. There are a range of methods used by our clients to apply and share our products within their consultations.
Here are several approaches used by some of our practitioners:
- A dentist uses level 2 products for temporomandibular and other jaw ailments. The doctor covers the patient’s eyes with gauze and applies a small amount to the jaw to loosen hypertonic muscles. He likes the added benefit of arnica for reducing bruising.
- One podiatrist rubs ointment along the plantar fascia for foot strains, using this product to massage and loosen tissue.
- Acupuncturists use various levels for aftercare, to continue the benefits of treatment at home.
- Chiropractors apply CBDCLINIC level 4 & 5 products to the upper neck and lower back for pain relief. This is ideal for patients with persistent pain and those who suffer due to sedentary occupational roles.
- A registered nurse massages a small amount of a level 4 product onto her patients’ knees after surgery. She notes reports of significant pain relief. She also uses this product to treat arthritic pain.
- A deep tissue massage therapist regularly uses level 3 massage oil for deep tissue massage. She reports that her patients ache less following treatment because of the analgesics in the oil. Instead, they leave her table feeling relief.
Questions about CBD
Is Your Product Legal?
Our Naturally derived ingredients, including over-the-counter authorized pharmaceutical ingredients down to the CBD we use fall within accordance with federal guidelines.
Why the 2018 Farm Bill is important
CBD hemp oil from the Cannabis sativa L. hemp plant was legalized federally through the Farm Bill in 2018 just after the United States Drug Enforcement Administration (DEA) removed most CBD from the Schedule 1 controlled substances list, as long as it contained less than 0.1% THC. Months later, the United States Department of Agriculture (USDA) assumed the responsibility of hemp supervision from the DEA. The Farm Bill amends the Controlled Substances Act of 1970, which declassifies hemp as a schedule I controlled substance. During this process, the Farm Bill bumped up the THC to 0.3%, which is still a negligible trace amount of the compound.
The World Health Organization (WHO) has stated that “CBD is generally well tolerated with a good safety profile. Reported adverse effects may be as a result of drug-drug interactions between CBD and patients’ existing medications.” Thus, they have removed it from their controlled substances list as well.
You can assure your patients that it is tetrahydrocannabinol-free, non-psychoactive, and will not cause your patients to fail a THC-drug test, this why it is gaining world-wide revisions.
That said, as for now, the United States Food and Drug Administration (FDA) has only recognized cannabidiol as an effective skin conditioner. CBD is known to work with the endocannabinoid system and the skin. That said, studies are underway for a range of other benefits, including CBD’s potential for pain relief.
As you would expect from a leading, practitioner-focused company, we only harvest our CBD from top quality sources who abide by the 2018 Farm Bill and other local supervision.
Will CBD CLINIC products get me high?
It’s unsurprising that products linked in any way to cannabis elicit this important question.
Legal CBD hemp oil cannot carry more than 0.3% THC, which is a negligible trace amount that is not detectable in a drug test or enough to get anyone high from normal use.
Even so, our products do not enter the bloodstream (with the exception of the Level 1 cream), thus even if our products contained more than the legal limit, it would be highly unlikely that anyone could experience psychoactive effects from the medication.
If you or your clients/patients would like more information about this, our article Are Your Patients Worried About CBD Products and Drug Tests? Why Your Patients Are Safe With CBDCLINIC™ is the perfect read.
How to bring the products up in session
Even if you are not a “salesy” kind of person, you can find a way to bring CBD CLINIC products up in session by simply using your clinical/ therapy skills. Here are a few tips that we have heard work:
- Address concerns about addiction and side-effects: Tell your clients that they can try topical naturally-derived analgesics instead of/ or in conjunction with their medications.
- Ask patients what medications your clients or patients are taking for their pain: You can make a note of what patients are taking and if they cause unwanted side-effects. You can suggest our products if they are experiencing adverse side-effects from their medications.
- Try CBD CLINIC products in session or after a treatment: You can get direct feedback and buy-in by trying them out with your patients.
- Show your patients or clients how they work: Apply a small amount of the cream, oil, or ointment to the place of pain for the client/patient or show the client/patient where and how to apply it.
- Offer samples to clients/patients: Encourage clients to take home to try on themselves and ask for feedback in your next session.
Don’t Take Our Word for It: Listen to What Other Clinicians Are Saying
How will you use CBD CLINIC ointments, creams, massage oils, or pain sticks on your patients — and on yourself?