This may sound harsh, but… If you don’t have a professional presence online, you are sending patients away to your digitally savvy competitors. The web is an excellent way to generate new patients and encourage your current community to visit more frequently. Even if you live in a one-horse town where you’re still relying on word-of-mouth, the internet is ubiquitous and people always have another option to choose from. Some might choose treatments from various clinical disciplines, while others may opt not to seek care and do nothing instead.
Cyberspace offers your practice benefits that simply shouldn’t be ignored! The potential for your practice is huge, since the internet is a source people start their research. This is your chance to stand out Let’s take a look at seven strategies that can propel your profits and grow your practice.
1. Get Found on the Internet
The renowned Pew Research Center found that a stunning 72% of internet users searched online for health information.
A whopping 50% of American adults have searched online for major health topics, and yes – those online searches can indeed translate into booked consultations.
Search Engine Optimization (SEO) 101:
1. Create a list of keywords.
The words and phrases that internet seekers use when performing a Google search are referred to as keywords. They can be used to narrow down relevant content for users. Using the right keywords can attract the kind of visitors you want to help you reach your target audience.
Some examples include:
- “how to relieve back pain”
- “pain relief creams that work”
- “best massage for sciatica”
Neil Patel offers a wonderful, free SEO tool on his site, or you can use a paid tool if you are a seasoned marketer.
2. Register your business on Google My Business
Have you noticed when you search for a local business, a range of options is shown at the top, right under any advertisements? This is Google’s way of promoting local businesses.
For a thorough guide on the steps you need to take to secure your listing, you can visit How Do I Add My Business to Google Maps?.
3. Get reviews
We tend to rely on other people’s opinions to feel safe and make informed decisions that are in our best interests. That’s why many sites, such as eBay and Amazon, feature reviews — they work! If it is legal within your jurisdiction, ask for reviews from current patients. It will boost your social proof and conversions. As Superb.Digital notes:
… a recent survey from Zendesk found that 90% of respondents claimed that positive reviews affected their purchasing decisions, with 86% saying negative reviews were also an influence.
72% of surveyed people even said reviews helped them to choose their next clinician. Imagine what combining a great digital presence with ample high-rated reviews can do for your practice growth!
Once your business listing is up and running on Maps, be sure to verify it so that it can appear on other Google platforms.
4. Respond to Online Reviews
Reviews are an open channel of communication. Whether a customer leaves a positive or negative review, responding to them shows that you value their feedback. This interaction often builds trust between customers and business owners.
In fact, statistics have shown that responding to a negative review can create positive results! 33% of customers who received a response to their initial negative review went on to post a positive one in the future.
Google’s support page states that:
“High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location.”
For tips on how to respond to negative reviews, read Chatmeter’s Google Confirms Responding to Reviews Improves your Local SEO.
2. Leave Reviews on Products You Recommend
As we mentioned, the web is often the first place clients visit for health care information, and their quest for knowledge can lead to more online traffic for your practice. Leaving a review for CBD CLINIC™ oils, creams, and other products you use on clients can help lead customers right to your door!
- Be Informative: Include helpful how-to-use instructions in your reviews to demonstrate that you are well-informed on naturally derived products.
- Get Exposure: Your social media platform can be linked to your review, for those who might like to reach out and book a consultation (we recommend Disqus and WordPress plugins that link to Facebook)!
Make sure to update your work experience so it includes your private practice on the employment section of your Facebook account. If someone likes your comment, they are likely to click on your name to learn more about you, or to check why your comment may be reliable.
When you review services, be sure to check the box to post on Facebook if you are using their plugin like above. It’ll give you added exposure online.
3. Join Online Forums and Groups on Social Media
- Facebook has thousands of engaged groups that you can tap into. Arthritis, Polycystic Ovary Syndrome, back pain, depression, (even garden gnomes)! You name it, there is probably a group for it.
- LinkedIn is great for networking, especially in medicine or traditional healthcare and practitioner space. This platform is, after all, the place where professionals connect.
- Quora is basically a social media and forum tool in one. It is set up in a question and answer format that serves as a great place for offering your expertise.
Do not spam or drop links. Instead, keep adding value, value, and more value!
For instance, you could answer questions about pain relief for arthritis on Quora or offer to partner with another type of clinician in your area on LinkedIn (e.g., massage therapists and chiropractors have done workshops together). You can also provide tips for back pain relief on Facebook, such as exercises that can be done at work.
This will prompt other group members to ask you how you know so much or to visit your profile, where they can see information about what you do.
4. Create a Social Media Page for Your Practice
Go Social! If you don’t have social media accounts, when a potential patient seeks you out, they’ll hear crickets. While your social presence (or lack thereof) is not a true reflection on your capacity to help them, perception is what matters. Lack of social media can turn potential patients off.
Consider creating a Facebook, LinkedIn, and Instagram account for your practice, and maybe Twitter and Pinterest accounts too.
Once you create your page,
- Post regularly to keep your followers updated. You can use tools like Hootsuite or Buffer (paid or free) in order to make the task of posting regularly easier.
- Offer discounts, giveaways, and quizzes. You can start out with free posts on your page. If you’d like to boost engagement, you can pay for additional services.
- Communicate directly with your followers.
- Share meaningful content. You don’t have to only share your own content. You can share industry content of high value. This delivers the important perception of ability, knowledge, and trustworthiness.
- Include your social links in your newsletters, and seemingly be everywhere.
5. Spread your Message on the Web
It’s important that you begin speaking out so that your message can reach the masses. Let people know you exist and where your expertise lies. Explain to them why you are the best person to help them with their problems! How?
Know your ideal patient: If you don’t already know, it’s important to ascertain who exactly your ideal patient is. That way you know how to best speak to them, what language to use, and where to find them. In this article, Do You Know How to Get to Know Your Customers? We explain how to do just this.
Maintain a blog: Blogging brings credibility, builds rapport and helps you stand out. You don’t have to be a seasoned writer to offer value to your clients. Start by answering frequently asked questions, diving into hot health topics, and sharing your views on a topical, health-related issue (be professional and helpful, not political or divisive). Create a blog on your website or have an expert set one up for you. Start adding new content regularly.
- Guest post: Offer to write other relevant websites a complimentary high-quality article in exchange for a link back to your site.
- The magic of email: Set up your own email marketing campaigns with free tools like MailChimp.
- Invite web visitors to opt-in: Allow visitors to your site to sign-up to your e-mail list for free.
- Add your current patients: Get your patients’ permission to let you add them to your e-mail list.
- Send information and offers by email: Contact your email list with awesome information and offers.
- Newsletters: Create a weekly or (at minimum) monthly email newsletter. Include offers, updates, tips, book reviews, and links to recently published blog posts. Be careful to not overload your patients with newsletters. Make sure that they are relevant to your clients.
- Testimonials that tantalize: Share testimonials, before/after photos, the success stories of your patients (with authorization, of course).
6. Connect with your Clients through Video
Videos that contain quality information are an incredible way to share your message and build trust. You don’t need a fancy set up — these can be recorded from your phone.
All you need is:
- Good lighting
- Steady video (try a tripod!)
- Crisp, clear audio
Share tips and insights, break down recent research into terms your audience can understand, and record how-to’s for the advice you give your patients in practice.
7. Host Webinars
Hosting webinars or informal “ask the doctor” events in online groups allows potential and current patients to see you, hear your voice, and interact with what you are saying. There are many internet marketers who have built empires through this medium.
Remember, Marketing Your Private Practice Can Be Simple and FREE
It’s important to stand out from the crowd online. Many practices don’t do this well. They provide a stagnant website (that really only acts as an internet brochure), rather than an interactive experience that builds loyalty, trust and can explode your practice growth. You do not need to compete with Dr. Oz, Dr. Axe or other celebrity doctors. You simply need to be the kingpin in your local area.
Our account representatives are always a helpful resource to get you started on the journey to ethically and powerfully leveraging CBD CLINIC products as part of your marketing strategy. Plus, you can find out How Other Clinicians Are Diversifying Their Income and How You Can Too.